IVF at 40

IVF at 40

Empica supported Louise Brown, the world’s first IVF baby, through her 40th birthday, which attracted worldwide interest from the media. With interview requests from 30 different countries the task included orchestrating broadcast, print and social media coverage.

Empica also supported Louise through a personal appearance eon her birthday at the Science Museum, London and a tribute to IVF pioneer Jean Purdy in Cambridgeshire, both of which attracted national media attention.

IVFis40 trended worldwide on Twitter at number 6 and Louise’s name trended worldwide at 17 at the height of the events.

Posted: 30 July 2018