Crisis Public Relations

Some days you are in demand from the media

Often this is when something has gone wrong, a customer has complained or there is an accident or crisis to deal with. The Empica team have the skills to react quickly to protect your reputation in the media.
We act for businesses and for individuals.


We act as your press office. Taking the pressure from the media and advising on how to deal with the demands. This may be in a crisis situation or simply when you have a major launch, take-over, merger or event that attract major media interest.

When good media turns bad

What will happen in your business when something goes wrong? What if a customer complains to the press? What if the business is involved in a scandal or an accident? Empica is skilled at handling the media in tough situations.

Keeping a cool head, ensuring that messages are controlled and getting those messages to the media in a timely way can help a business survive a crisis. We can also help you draw up plans for a crisis situation and make sure you're fully rehearsed for any situation. Our services include:

  • Press management
  • Crisis/Issues management
  • News management
  • Press office services
  • Press conferences and launches
  • Creative PR Broadcast media handling
  • Statement drafting and issuing
  • Message development and rehearsal
  • Media intelligence, monitoring and evaluation
  • Press photography

CASE STUDY: Grand Pier, Weston-super-Mare

Empica handled worldwide media interest when a devastating fire destroyed the Grand Pier, Weston-super-Mare. As well as handling the immediate international media interest Empica helped to position the pier for its re-opening, supporting the pier management in public consultation over new designs, the planning process and managing public expectations in the build-up to successful reopening of the attraction.